Nigerian football sensation Ademola Lookman has taken on a new role off the pitch, one that swaps the football kit for a flat cap and tailored suit.
Ademola Lookman has truly established himself as a remarkable talent in the world of football.
With the spotlight on Ademola Lookman, fans are eager to see how he continues to evolve in this unique role.
The Super Eagles forward is part of an exciting collaboration between his club, Atlético Madrid, and streaming giant Netflix to promote the highly anticipated film Peaky Blinders: The Immortal Man.
Football Meets Fiction
Ademola Lookman features alongside teammates Antoine Griezmann, club captain Koke, José María Giménez, and Alexander Sørloth in promotional content that transports them into the iconic world of the Shelby family.
In images and video released across the club’s and Netflix’s official channels, the players are seen sporting the signature flat caps, tailored suits, and commanding presence that have made Peaky Blinders a global phenomenon . The campaign taps into the show’s themes of courage, loyalty, and ambition, values that resonate deeply with Atlético Madrid’s identity.
Ademola Lookman’s Impact on Popular Culture
As a key figure, ademola lookman is set to shine in this unique collaboration.
The collaboration will reach its peak on March 14, when Atlético Madrid hosts Getafe CF at the Riyadh Air Metropolitano Stadium . Fans attending the La Liga clash can expect a fully immersive experience that transports them into the world of Thomas Shelby and his gang.
Fans are excited to see how ademola lookman fits into this innovative project.
A Stadium Transformed
According to the club’s official announcement, the players will arrive at the stadium accompanied by vintage vehicles and a large group of actors portraying the Shelby family . They will be escorted onto the pitch by Peaky Blinders characters, adding cinematic drama to the pre-match ritual.
The transformation extends throughout the stadium. A replica of the famous Garrison Tavern, the Shelby’s headquarters in the series will be created in the VIP section, transporting guests to early 20th-century Birmingham .
A period-themed barbershop and actors dressed in vintage clothing handing out newspapers and flat caps will further enhance the atmosphere .
Many fans anticipate a new side of ademola lookman in the upcoming film.
During halftime, fans will be treated to a spectacular light and sound show inspired by the visual style of the series, utilizing the stadium’s massive LED “sky ribbon” and advanced audiovisual systems.
Lookman’s Growing Profile
For Lookman, this collaboration highlights his rising stature at one of Spain’s top clubs. Since joining Atlético Madrid, the Nigerian international has become a fan favorite, known for his dazzling dribbling, creativity, and growing influence in the team’s attack. His prominent role in this global promotional campaign underscores his marketability and appeal beyond the football pitch.The Film:
A Final Chapter
The promotional blitz coincides with the rollout of Peaky Blinders: The Immortal Man, the feature film continuation of the beloved series . Following a limited theatrical release on March 6, the film is set to premiere globally on Netflix on March 20, 2026.
Cillian Murphy reprises his career-defining role as Thomas Shelby, with the film finding him in a state of “self-imposed, broken-down isolation” as World War II descends upon Birmingham .
The narrative introduces a complex family dynamic, with Barry Keoghan joining the cast as Tommy’s son, Duke Shelby. Rebecca Ferguson and Tim Roth also star, with Roth portraying the primary antagonist.
Series creator Steven Knight penned the script, while Tom Harper, who directed the very first episode of the show back in 2013—returns to helm the feature .
A Growing Trend
This collaboration represents the growing intersection of sports and entertainment, where football clubs leverage major media events to enhance fan engagement and expand their global reach.
Atlético Madrid previously partnered with Disney+ to promote the series The Bear, demonstrating a pattern of innovative marketing alliances. Club president Enrique Cerezo, himself a prolific film producer, has made this partnership a natural fit for the Madrid-based club.
By featuring stars like Ademola Lookman, the campaign bridges the gap between the athletic drama of La Liga and the narrative drama of prestige television.Fans have reacted enthusiastically to the crossover. One supporter wrote on X: “Atletico Madrid players getting a Peaky Blinders escort onto the pitch?? This is the most cinematic thing football has ever done. By order of the Metropolitano, IT’S SHOWTIME.
As Saturday’s match approaches, the question remains whether ademola lookman and his teammates can channel the ruthless efficiency of the Shelbys on the pitch. For the Nigerian forward, this moment represents another milestone in a career that continues to reach new heights, both in football and now, in entertainment.
Ademola Lookman’s Role in Peaky Blinders Promotion
This collaboration serves to elevate the profile of ademola lookman even further in the public eye.
The partnership, described by the club as a “strategic alliance,” brings the gritty aesthetic of post-World War I Birmingham to the heart of Spanish football .
The presence of ademola lookman is sure to enhance the experience for fans attending the match.
Ademola Lookman’s charisma truly brings an exciting dynamic to this event.
Fans surrounding ademola lookman will undoubtedly experience a thrilling atmosphere.
The film promises to showcase the talents of ademola lookman alongside the beloved cast.